Are you looking for an innovative way to engage consumers while they are spending money pumping gas? Are you looking for an idea that will help capitalize on the recent surge in gas prices?
Allstate recently called on four (4) members of Elliott Sadler's pit crew to run a unqiue promotion prior to the race at Watkins Glen International this past weekend. Allstate utilized the four (4) pit crew members as Allstate "Safety Patrol" spokesmen at a local Sunoco gas station, rewarding all drivers who were wearing their seatbelts with a $15 gas card. The gas card promotion was a collaboration amongst Allstate, Sunoco, and NASCAR.
The promotion proved to be an extremely successful initiative for all parties as well as a great awareness driver for race weekend activities taking place at Watkins Glen International. The crew took two (2) hours away from their duties working on the No. 19 Dodge on the NASCAR circuit to alert fans on the rewards of being a safe driver and sign autographs. The promotion marked the crew's second Sunoco appearance; the parties held a similar event earlier in the year in Scranton, PA.
The crew used the following messaging to alert consumers of the promotion and drive awareness for the supporting partners,
"Good morning, thanks for coming in today - we're here on behalf of NASCAR, Allstate, and Sunoco. Congratulations on being a safe driver - I see you're wearing your seatbelt, so please accept this $15 gas card courtesy of Sunoco; and please contact your local Allstate agent if you have a question about how you can get your safe driver bonus check."