Nike will forever change the running landscape when it hosts the Nike+ Human Race 10K next Sunday, August 31st. The event, expected to attract millions of participants, will be the largest one-day running event in the world. The race is open to anyone, anywhere (have we ever seen an event that was open to the entire global population?) The Nike+ Human Race is set to take place in 25 cities around the world, including:
- Austin, Los Angeles, Chicago, New York, Vancouver, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, and Sao Paulo
The Nike+ Human Race serves as Nike's way to celebrate runners and their sport. All consumers interested in partaking in the event can log in to www.nikeplus.com. Consumers who sign up for the Nike Human Race event online can have their results officially counted as part of the race by tracking their miles on their Nike + iPod or Nike+ SportBand device and downloading the information to NikePlus.com.
Nike will complement the running events in each of the 25 cities with a live concert on race day that features some of the world's top musical artists.
To drive awareness and buzz for the event, Nike has created a great viral campaign that leverages its sports personalities. Check out the clip below: