Are you looking for a unique way to drive awareness for your partnership with a fanbase? Are you looking to create an interesting viral campaign that will capture the attention of your targeted fanbase?
In 2006, Carlsberg created two (2) fantastic viral clips that demonstrate the passion of soccer fans (particularly team announcers). The company created a campaign that centers around the goal celebrations of two (2) opposing play-by-play announcers in the media booth (with subtle brand placement). The two (2) in-game opponents eventually agree one one thing... an ice cold Carlsberg beer. The ads are classic (even though they are in a foreign language) - check them out below!