Are you looking to implement a unique billboard campaign that drives eyeballs?
The University of Missouri recently created a unique billboard campaign in Kingdom City, Missouri that captures the attention of all passerby consumers. The University used six (6) billboards to spell out M-I-Z-Z-O-U along a half-mile stretch of I-70... one cannot help but look at the billboards.
The University of Missouri accompanied each of the prominently featured letters with a website, ticket hotline number, or motivational message.
Check out a video below of the view that drivers have of this classic billboard campaign along the highway!