How Genuine Are Your Fans?

Are you looking for a unique way to promote your organization's MillerCoors partnership in-venue? Are you looking for a new way to promote Miller 64, the new 64-calorie version of Miller Genuine Draft Lite?

The Milwaukee Brewers are currently running a unique initiative called "The Search for Genuine", which rewards 50+ Milwaukeeanswith a year's supply of Miller Genuine Draft and the chance to throw out the first pitch at a home game during the summer of 2008.

"Genuine" fans will be selected through a variety of means:

  • Consumers at Brewers home games will be selected at random and featured on the video board
  • MGD street teams will search local sports bars through September and reward select consumers that are 21+
  • Consumers can submit stories of their friends who live to a "genuine standard" at

Each of the 50+ "Genuine Fans" will receive two (2) free tickets to the Brewers game versus the Pittsburgh Pirates on September 24th, where they will have the chance to be chosen as Milwaukee's "Genuine Person of 2008" and throw out the first pitch.

The Brewers activate the promotion by offering an in-venue video board feature called "The Search for Genuine". In essence, the team zeroes in on one (1) fan in the crowd that defines a "genuine fan" (e.g. a fan drinking Miller Genuine Draft). This simple, yet creative video board is an excellent way to promote this Miller Genuine Draft initiative in-venue.