Are you looking for new ways to engage consumers during timeouts in play, concessions breaks, and pre-game/post-game periods? Are you looking for new ways to provide fan entertainment in your concourse levels?
The Milwaukee Brewers have done a tremendous job enhancing the fan experience at Miller Park with a multitude of entertainment elements:
- In-game entertainment (e.g. Klement's Sausage Race)
- Unique VIP sections (e.g. Mercedes-Benz Field Haus)
- Tailgating (unlike anywhere else in baseball)
- The Associated Bank Kids Zone, a new 8,000 sq. foot interactive entertainment area with activities for children located near the right field corner. The area, which opened in March 2008, includes a batting cage, pitching cage, and a number of other unique fan friendly elements:
"RACE TO FIRST BASE" SIMULATOR - The Brewers have created a unique entertainment feature that enables fans to feel like they are racing Corey Hart down the first base line.
"RACE THE SAUSAGES" SIMULATED GAME - An area where fans can race one another while pushing replica models of the Worlds Famous Klement's Racing Sausages.
"MAKE YOUR OWN BASEBALL CARD" STATION - The Brewers have created a feature within the concourse level where fans can create their own baseball cards for a nominal fee.
BERNIE BREWER SLIDE - Young Brewers fans can experience the rush that Bernie the Brewer feels sliding down his slide on a mini-setup in the Kids Zone.
UNIQUE "PHOTO OPP" AREAS - The Brewers dugout and a giant baseball glove.
SOURCE: All pictures included in this post were taken and featured on the 620 WTMJ website.