Are you looking for classy, yet subtle ways to brand your stadium seating sections? Are you looking for a unique way to sell a corporate partners message to your fanbase?
The Baltimore Ravens and Volkswagen teamed up to place VW branding on the entrances to sections at M&T Bank Stadium. The branding looks classy and delivers an impactful "Drivers Wanted" message to Ravens fans as they leave the concourse area and head to their seats. The Volkswagen message is perfect in this case because it has a subtle direct call to action.
Teams have a unique ability to align supporting partners with fan demographics based on seating sections. Meaning, a club can brand the entrances of lower level seating areas with different messaging than the upper bowls (e.g. Mercedes-Benz vs. Kia), based on the buying power/behaviors of the consumers seated in each of those sections. The brands and organizations that find unique, effective ways to do this, have a very powerful way to get their message in front of consumers each and every time they leave and return to their seats.
The Ravens also feature some other classy, distinguishable corporate signage at M&T Bank Stadium. Enclosed below are two (2) examples:
Clear, Distinguishable Visa Lines at the Concessions Stands
Prominent Signage for the Budweiser Ravens Walk