Are you looking for a unique way to use sports as a platform to drive cell phone sales? Are you looking to create an interesting viral piece that promotes tennis and/or ping pong?
In November 2008, Nokia released an incredible viral campaign to drive awareness and sales of its Nokia N96 Bruce Lee Phone in Asia. The viral clip shows"Bruce" using kung fu moves to take on skilled ping pong players... The video uses some clever imagery to help drive home awareness of the Bruce Lee collectors edition phone. Check out the clip below:
The online buzz generated around this viral piece suggests that brands can have tremendous success creating viral pieces using of imagery of past stars and celebrities... If brands/properties can find effective ways to tie this type of imagery in their messaging, it could make for a great campaign!