Are you looking to create a unique guerrilla marketing campaign? Are you looking for a creative way to use sports imagery as a way to drive product sales?
During the 2008 Beijing Olympics, Elasun, a Chinese condom-maker, did a tremendous job creating a unique guerrilla marketing campaign around the Olympic Games. Elasun marketers found a creative way to weave their product into imagery of sports in the Olympic Games to help drive online sales and awareness of their product line. In the weeks leading up to the Olympics, the ads became a growing sensation in China and serve as a benchmark for companies looking to capitalize on high-profile sporting events without owning any rights to marks.
Check out some of the unique Olympic-themed ads that Elasun created below: