Are you looking to drive consumer interest in Olympic sports? Are you looking for a unique way to engage consumers online?
In an effort to capitalize on Usain Bolt's success at the Beijing Olympics, Puma created a unique, interactive online game that offers fans the chance to take Bolt on on-on-one (to access, click the Race Bolt banner ad in the upper right corner of the page). The game enables fans to customize their skin/wristband color and compete against Usain Bolt in the 100-meter dash.
The game is a part of Puma's "Chasing Bolt" running website, which has some nice behind-the-scenes viral clips from Usain Bolt's Olympics tour.