Are you looking for a unique way to leverage a lottery partner? Are you looking for a way to reward fans based on your team's performance?
Beginning January 14th, 2009, the Chicago Blackhawks and the Illinois Lottery teamed up to offer a "Million Dollar Minute" promotion where all fans seated in a designated section of the arena would win an instant lottery ticket courtesy of the Illinois Lottery if a Blackhawks player did not score a goal at exactly the 10:00 mark of the 2nd period.
The only problem? It already happened.
During the Blackhawks game against the Minnesota Wild, Blackhawks RW Martin Havlat scored a goal exactly at the 10:00 mark of the 2nd period. As a result, one lucky season ticket holder (to be named) seated in Section 326 of the United Center instantly won one million dollars! The seat location and section of the potential winner was selected randomly at the beginning of the game (without the fan's discretion).
The winner will be named and made available to the media prior to the Blackhawks game against the St. Louis Blues on Wednesday.