Looking to capitalize on all of the frenzy surrounding the Super Bowl, Papa Johns has created a unique performance-driven promotion that has the potential to reward fans in a LARGE way.
If the opening kickoff of the Super Bowl (Papa Johns uses the terminology "The Big Game") is returned for a touchdown, every consumer who registers* on the Countdown To Kickoff webpage before 6pm on Super Bowl Sunday will become eligible to receive a large, one-topping pizza for just 25 cents. The 25 cent offer coincides with this year being Papa John's 25th anniversary.
Is the promotional offer possible? Yes, very possible - eight (8) kickoffs have been returned for a touchdown in Super Bowl history (seven (7) of which have occured since 1984). During the 2008-09 season, thirteen (13) kickoffs were returned for touchdowns (Source: Countdown to Kickoff webpage)
Papa Johns has called on ESPN football personality Desmond Howard, who holds the record for the longest touchdown return in Super Bowl history, to help promote the unique discount offer for fans. The Countdown to Kickoff webpage features a few great viral clips that show Desmond Howard expressing his love for football and Papa Johns pizza while working at a Papa Johns retail location. Papa Johns is also supporting the promotion with a Facebook application/group which already boasts 200,671 fans.
*When registering online, fans are asked to provide their name, email, complete address, and birthdate.