Are you looking to reward fans through a traffic-driving promotional initiative?
In an effort to drive buzz around the Super Bowl, Chipotle recently announced that it will be hosting a "Big Red Pep Rally" for fans of the Arizona Cardinals. On Saturday, January 31st (the day before the Super Bowl) all Arizona Chipotle retail locations will reward consumers with a free burrito, taco, bowl, or salad. Chipotle is only requiring that fans wear red to pick up their free food from 2pm to 4pm that afternoon.
This is a great example of a company finding unique ways to capitalize on sports to drive incremental buzz and traffic to their retail locations!
A special thanks to Jonathan Norman of GMR Marketing for his insights and contributions to this column.