Are you looking to create a billboard campaign that includes a call to action for fans?
Maker's Mark recently featured a great billboard campaign in Times Square. With a simple call to action for consumers (Honk if you like Makers), Maker's Mark turned their billboard into an engaging piece that calls on fans to demonstrate their affinity for the brand.
Why can't sports properties implement a similar messaging platform to drive fan spirit during the regular season and playoffs? Wouldn't a similar piece serve as a perfect branding tool for the Arizona Cardinals to currently put up in downtown Glendale, Arizona?
Keep your billboard messaging simple, yet engaging!