The San Francisco 49ers and US Bank have teamed up in 2009 to offer young 49ers fans the chance of a lifetime. The two (2) parties created a "US Bank Coin Flip Kid" initiative that provides 49ers fans ages 6-13 the opportunity to register online for the chance to be a part of the pre-game coin toss and win:
- Two (2) game tickets
- Two (2) 49ers pre-game tailgate party passes
- One (1) parking pass
- Two (2) pre-game field passes
- One (1) Visa gift card, courtesy of US Bank
Each game, one (1) select US Bank Coin Flip Kid will be recognized on the video board while he/she walks with the 49ers team captains to mid-field for the coin toss. The Coin Flip promotion serves as an effective way for US Bank to offer children and their families a life-changing experience that creatively ties in with the bank's main line of business (driving consumers to open checking/savings accounts).
Look for more creative tactics to come from the San Francisco 49ers organization in the near future!
A special thanks to Nikki Hawkins and Brent Schoeb of the San Francisco 49ers organization for their insights and contributions to this column.