Are you looking for new ways to drive team buzz online? Are you looking for ways to reward your organization's most avid followers online?
The Utah Jazz recently drove buzz for its '09 preseason home opener against the Denver Nuggets by offering thousands of free tickets to fans who signed up to follow the team on Twitter. On the day of the game, fans that went to the ticket office at Energy Solutions Arena and showed a tweet containing the offer (and proving that they were a follower on Twitter) could receive a free ticket to the game.
Here is a quick breakdown of how the team promoted the offer on Twitter: