Arsenal Unveils "The Spirit of Highbury"

Are you looking to implement new marketing efforts on gameday? Are you looking to renovate an existing area of your stadium facility?

Sports organizations looking for new ways to honor their players, supporters, and staff (past and present), should consider benchmarking the recent efforts of Arsenal FC. The EPL club has recently made a concerted effort (which it refers to as Arsenalisation) to recognize its greatest team contributors and moments.  

The Arsenalisation movement is highlighted by "The Spirit of Highbury", an image erected at the South end of the club's new home, Emirates Stadium, that features a lineup of every Arsenal player and manager that competed for the team when it played at the Highbury (their old venue facility) between 1913 and 2006. Arsenal FC put a tremendous amount of effort into The Spirit of Highbury, as it even called on the likes of Nike and Wieden and Kennedy (W+K) to complete the project.  

The club created the amazing image by blending a range of images from glass negatives to modern digital photography. There are only four (4) players who remain unaccounted for in the image and are featured as silhouettes. Per Arsenal's website, "the Spirit of Highbury now stands as a permanent symbol of the Club's proud history and a testament to the achievements that have stemmed from the efforts of every player, supporter, and member of staff, past and present".

Check out how the Spirit of Highbury was created below: