BMW Oracle Racing Shows How It's Done...

Are you looking to generate sponsorship dollars for a sailing team? Are you looking for new ways to draw interest to a non-traditional sport?

The BMW Oracle Racing team (sailing) created an insightful video that demonstrates all of the behind-the-scenes work that goes into getting a competitive wing sail out on the water. In the clip, the BMW Oracle crew worked vigorously to get the wing sail ready to go in just a few hours - a pretty incredible feat.

The video serves as a great way for sailing teams (and other non-traditional sports) to show potential sponsors and the general market a behind-the-scenes look at what goes into competing. The video does a great job demonstrating the personnel, operations, and teamwork involved in sailing. Check it out below: