Are you looking for new ways to drive awareness and support for charitable organizations? Are you looking to create in-game call-to-action that inspires fans in a humorous way?
Arsenal FC recently honored the Great Ormond Street Hospital Children's Charity, the team's official charity of 2009, by creating a terrific "Fundraising Day" promotional spot to inspire fans. The team is dedicating their November 29th match against Chelsea to the cause and Arsenal players and directors will be donating a day's wages to help raise funds for the team's charity - an act that is unheard of in the United States.
The team's humorous "Fundraising Day" campaign spot features four (4) players (Cesc Fabregas, Theo Walcott, Andrey Arshavin, and Bacary Sagna) dressed as mascots and roaming the streets in an effort to collect funds for the Great Ormond Street Hospital Children's Charity. The club hopes that the promotional vignette will help them meet their "Be a Gooner. Be a Giver" '09-'10 campaign goal of raising 500,000 euros.
Check out the clip below:
Filming the promotional spot proved to be a hit with the team's players:
"I visited Great Ormond Street Hospital back in August so I know what this means to the charity and the patients. I encourage all supporters to follow our lead and give what they can. This advert is a bit of fun for the players and we hope supporters enjoy it, but there is a very real message in it about helping this Hospital and we hope to raise lots of money for this worthwhile cause." - Cesc Fabregas