Are you looking for new ways to leverage a grooming/hair care partner? Are you looking to create a captivating campaign around your team's playoff run?
Molson Canadian created a humorous "Official Guide to Playoff Grooming" vignette to support its NHL activation in 2009. The company supported the campaign by asking fans to submit their own unique hockey grooming styles on the Molson Canadian Facebook page (www.facebook.com/molsoncanadian) for the chance to win a Molson Canadian beer fridge. Hundreds of fans responded to the call-to-action and the campaign turned out to be a nice success.
Check out Molson Canadian's Official Guide to Playoff Grooming clip below: