Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?
As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.
Check out a preview below: