Is your organization looking for new ways to drive awareness in the local marketplace? Are you looking for ways to leverage modes of transportation to promote an upcoming event?
To drive awareness for the 2009 NBA All-Star festivities taking place in Phoenix, AZ, the National Basketball Assocation (NBA) teamed up with bluemedia and league sponsor Hewlett Packard to wrap two (2) METRO light rail trains in the Phoenix marketplace. The NBA called on bluemedia to print the images of six (6) 2009 NBA All-Stars on the light rail trains using HP digital printing technology.
The final product made a huge splash in the community and generated plenty of media impressions. Check out the full production process below: