Looking to Make a Splash at the X-Games?

Is your brand looking for a way to make a BIG impression on consumers? Are you looking for ways to leverage an X-Games corporate partnership?

Rob Dyrdek recently teamed up with California Skateparks to create a giant skateboard that will be used in Dyrdek's new show on MTV (Rob Dyrdek's Fantasy Factory). The skateboard is mobilized and requires just a few people to push it from place to place.

Organizers for the X-Games and other action sports events should consider creating/outfitting similar creative platforms to drive awareness for their corporate partners:

  • Outfit the giant skateboard with giant tires to promote a supporting tire partner
  • Feature a vehicle perched atop the skateboard to promote an automobile partner
  • Feature XX vending machines on top of the skateboard to leverage a beverage partner
  • Promote skateboard products in a "big" way with a giant skateboard
  • Create an interactive exhibit where teams of five (5) attendees can race against one another pushing a giant skateboard for the chance to win free tickets to next year's X-Games event

Check out some pictures and video of Rob Dydrek's giant skateboard in action at the Venice Boardwalk: