Are you looking to create a promotion that generates nationwide interest? Are you looking to reward fans when your organization wins?
Ford Motor Company recently announced a "We Race. You Win" promotion that rewards NASCAR fans each time a Ford Racing Driver wins a NASCAR Sprint Cup Series race in 2009. The promotion, designed to drive awareness for the 2010 Ford Fusion car and build fan affinity for the Ford brand, rewards select fans who register to win on the company's promotional website.
Each week a Ford Racing team wins, fans who register have the chance to win:
- An all-expenses-paid trip to the Ford Championship Weekend at Homestead-Miami Speedway (includes airfare, hotel, rental car, tickets to all three (3) races, and a VIP visit with Ford drivers at the racetrack)
- A 2010 Ford Fusion
- A winning driver come to his/her hometown for a 2010 Fusion test drive and dinner
- Ten (10) random drawings of Ford Racing-themed prizes (autographed helmets, apparel packs, etc.)