Is your organization looking for new ways to generate revenue during the off-season? Are you looking for ways to cross-promote your organization during the off-season months?
For three consecutive years, the Lancaster Barnstormers have successfully converted their ballpark into a winter wonderland for fans within the local community. The Barnstormers teamed up with Lancaster County Hyundai and the Lancaster County Motors Subaru Superstore to feature the "Ice Park at Clipper Magazine Stadium". The team sees the ice skating initiative as a great way to generate incremental revenue and buzz during the off-season months.
From December through March, the team erects a 135'x80' ice rink in the outfield of Clipper Magazine Stadium that is made available to fans for skating on Thursdays (6-10pm), Fridays (6-10pm), Saturdays (12-10pm), and Sundays (12-6pm) of every week. In addition, the team offers group sessions and Ice Park birthday parties on weekdays at a select price.
In 2007, the Ice Park attracted over 15,000 people out to the ballpark, willing to pay $9 per ticket for the experience ($6 if they owned their own skates). The team closes the rink when temperatures rise above 50 degrees. Check out a video that details the Ice Park at Clipper Magazine Stadium below: