Are you looking for new ways to leverage athletes (both current and former) in captivating messaging campaigns? Here are two (2) best-in-class examples of ways that the world's leading companies are leveraging their athlete endorsers:
Nike - Kobe Bryant Billboard featured in Global City, Philippines
Nike uses this billboard to illustrate that Kobe Bryant is an uncanny specimen
Gatorade - "G" Ad featuring Michael Jordan, Chicago
With this billboard, Gatorade proves that one can never go wrong using a vintage retro moment.