Are you looking for new ways to showcase your brand in the heat of the moment? Are you looking to create a commercial spot that capitalizes on the emotion and excitement of the game?
Nike does a tremendous job in its most recent commercial spot - Ignite - subtly showcasing its brand in the "heat of the moment" of an elite EPL soccer match. The clip, produced by W+K Tokyo, was recently featured during halftime of the World Cup Qualifying match between Australia and Tokyo.
If you watch closely, Nike features uses a variety of mechanisms to subtly promote its soccer products and alliances with Arsenal, Manchester United, and multiple athlete endorsers:
- Cleats - Logo Placement
- Jersey - Logo Placement (short-sleeve, long-sleeve, fan jerseys)
- Field Boards - Logo Placement
- Socks - Logo Placement
- LED Banner Signage - Logo Placement
- Ball - Logo Placement
- Shorts - Logo Placement
Check out the clip below: