Is your golf resort looking for new ways to attract and build a database of new, potential customers? Are you looking for new ways to drive attention and interest to your golf resort?
Pinehurst, one of the world's most historic golf resorts, recently announced an "Unlimited Golf for a Year Sweepstakes" that is every casual and avid golfers dream. The course is offering one lucky consumer the chance to win a pass to play unlimited, free golf at Pinehurst Resort from June 1, 2009 through May 31, 2010 with one guest of his/her choice. The pass includes the right to play on any of Pinehurst's eight (8) golf courses, including the famed Pinehurst No. 2 (the site of the 2014 U.S. Open).
For a chance to win, consumers simply have to register their information (name, address, email, phone) on Pinehurst's promotional page. The exception? Only consumers whose physical address is 50+ miles away from the course are eligible to win.
The promotion serves as a great way for Pinehurst to develop an extensive database on potential persons to reach with targeted messaging, especially while the country faces a recession. By asking consumers to submit their personal information online for the chance to win, Pinehurst can then use this data to then connect with these individuals through multiple mediums (direct mail, phone, online, etc.).