The Amarillo Gorillas and Chick-Fil-A Reward Fans with Cowbells...

Are you looking for new promotional ideas that drive store traffic? Are you looking for ways to leverage a partnership with Chick-Fil-A?

The Amarillo Gorillas of the Central Hockey League (CHL) recently collaborated with a local Chick-Fil-A retail location to create an interesting promotional offer. For years, fans of the Gorillas hockey club have been known for letting their fans bring cowbells into the game to make some extra noise.

Looking to capitalize on this affinity, the Gorillas and Chick-Fil-A teamed up to create a "Cowbell Card" offer. On Saturday, February 20th, the first 300 fans who asked for a Cowbell Card while visiting a local Chick-Fil-A retail location received a Cowbell Card that they could redeem at the customer service table of the Amarillo Civic Center for a free cowbell co-branded with Chick-Fil-A and Gorillas decorations.  The Cowbell Cards were distributed on a first-come, first-serve basis.

Which sports franchises could really benefit from offering such a promotion? The following organizations have a notable cowbell presence at their games:

  • Mississippi State Athletics (although it is now banned by the SEC)
  • Penn State University
  • Toronto Blue Jays (a small section of fans at the Rogers Centre)
  • Tampa Bay Devil Rays
  • San Jose SaberCats (AFL)
  • Everett Silvertips
  • New York Mets (Cow-Bell-Poopy-Man)
  • Waikato Rugby Union (New Zealand)
  • University of New Hampshire Ice Hockey Games
  • Cross Country Skiing Events 

Consider new ways that you leverage brands through unique promotional giveaway offers!