Are you looking for ways to capitalize on driving awarness around marquee events? Are you looking for ways to promote your athlete endorsers?
During the 2009 NBA All-Star Weekend in Phoenix, Arizona, Adidas ans T-Mobile made a huge splash with their grand billboard campaigns. Both campaigns drew a significant amount of buzz and helped support the case that they are currently two of the NBA's finest endorsers.
For more details on the activation and festivities around the '09 NBA All-Star Weekend, click to see the activation gallery HERE.