The Twins Target Fans During the Super Bowl...

Are you looking for new ways to drive awareness for your organization? Have you ever considered buying local air time during the Super Bowl?

The Minnesota Twins aired the first commercial of their 2009 "This is Twins Territory" campaign at the end of the third quarter during Sunday's Super Bowl broadcast on their local NBC affiliate KARE-11. The :30 ad served as a great way for the club to target all fans watching the "big game" in the local Minneapolis and Saint Paul DMA's.

The commercial, entitled "Trucks" featured a handful of Twins players delivering supplies to the site of their new home, Target Field. The ad did a great job showcasing the Twins' stars and the fact that they will be moving into a new ballpark in 2010. The spot is the first of five that are expected to run throughout the 2009 MLB season.

Why run a baseball ad during the Super Bowl you might ask? Once football is over, people immediately start turning their attention to baseball and spring training. The Twins felt that it was the right time and a great audience to promote their product to. The Twins aired their first regional Super Bowl ad, "Sandlot", during the 2008 matchup between the New England Patriots and New York Giants at approximately a cost of $30,000.

Enclosed below are the Twins' two (2) Super Bowl ads - Trucks (2009) and Sandlot (2008):