Are you looking to drive more eyeballs for your auto brand at the X-Games? Are you looking for creative ways to connect with Gen Y consumers?
Consider creating on-site displays that truly resonate with the generation of consumers that you are speaking to. Haven't we all grown accustomed to seeing automakers showcase a display of attractive cars at sporting events? In today's world, when consumers are seeking customization and differentiation, show them what they really want - something unique.
When have you seen a car with a mohawk? This would be a great subtle touch to drive awareness amongst Gen Y consumers visiting action sports events. What other creative touches can your organization come up with?