Are you looking for new ways to ingrain sponsors into the action of your events? Are you looking for new ways to provide unique experiences?
Sports organizations in Japan have begun a new practice where they feature the game's star players in post-game photo opportunities for major sponsors. Players are often chosen to take pictures with key representatives and life-sized product billboards. While this is an interesting practice, it would be interesting to see if star athletes in the NBA, NFL, MLB, and NHL would be willing to devote their post-game time to such activities.
Consider post-game photo opportunities as another way to deliver value for your corporate partners!