Adidas Commemorates Dwight Howards' All-Star Appearance...

Are you looking to derive incremental value out of your company's PSA deals?

Consider additional ways that you can commemorate your star endorser's achievements. With a number of jewel events taking place throughout the season (first game of the season, All-Star Game, playoffs, etc.), there are ample opportunities to leverage unique promotional offers and media campaigns.

Adidas has recently done a fantastic job touting Dwight Howards' appearance at the upcoming NBA All-Star Game. The apparel company recently released "Man Child", a viral clip that showcases Dwight Howard wearing some select Adidas gear (the Adidas All-Star Jersey, Adidas' TECHFIT PowerWeb and Padded compression gear, and Howard's TS BOUNCE Commander shoe).

The clip also kicks off an "Inside PHX with Dwight Howard" all-access initiative that fans can access by texting ALLSTAR to ADIDAS (234327). Throughout All-Star weekend, Adidas will enable fans to receive up-to-the-minute photos, videos, and text updates from Dwight at Check out the clip below: