Are you looking for a new way to introduce your product to the marketplace? Are you looking for a unique way to drive media attention around your product launch?
Adidas does a tremendous job building awareness and excitement for its footwear and apparel, especially in the soccer space. In 2007, Adidas took the launch of the Predator PowerSwerve soccer shoe to another level by adding an element of surprise to its celebration in Paris.
Take a minute to check out Adidas' "surprise tactic" in the video enclosed below: