Are you looking to create a billboard campaign that promotes a cause? Are you looking to drive awareness to the sport of cycling?
Nike recently teamed up with Lance Armstrong to create a "Hope Rides Again" event as part of the Stages Tour that led a group of 1,800 cyclists through the streets of Los Angeles to drive awareness and support for the Lance Armstrong Foundation (LAF) and its Livestrong Global Cancer Campaign. The initatives of the Stages Tour is to bring together 20 of the world's greatest artists to create original works of art inspired by Lance Armstrong and his mission to fight cancer.
To drive attention to the cause, artist Shepard Fairey adorned The Montalban with an impactful piece that describes Lance Armstrong's journey and perseverance. Check out the inspirational billboard below: