Are you looking to welcome a high profile athlete back to your organization? Are you looking to create a brand building billboard campaign?
The Los Angeles Dodgers organization celebrated the return of star LF Manny Ramirez during the offseason by featuring a "Manny's Back" billboard campaign along major roadways across the city. The billboards served as an effective reminder of team's commitment to winning and stimulated buzz and interest for the upcoming season.
Check out the billboards below that capture Manny Fever in LA: