Are you looking for new ways to drive eyeballs to your in-venue signage? Are you looking for ways to escape the clutter of stadium advertising?
Here are two (2) simple examples of how teams and their partnering brands have collaborated to create customized signage pieces that resonate with fans. Instead of just featuring a simple logo/messaging piece, Gulf Oil and McDonald's have incorporated a sports thematic to drive additional attention to their brands in-venue.
Gulf Oil - Boston Bruins (TD Banknorth Garden)
McDonald's - Indianapolis Colts (Lucas Oil Stadium)