Are you looking to create a promotional offer that leverages utility services?
Direct Energy has teamed up with Chris Bosh and the Toronto Raptors to offer the "Driveway Challenge", a unique promotion that will enable one lucky Raptors fan to have the chance to fulfill their dreams and play Chris Bosh in a game of hoops right in their own driveway.
Fans can enter for the chance to win on the Driveway Challenge promotional page. Direct Energy and the Raptors will select one (1) lucky winner among six (6) semifinalists during halftime of the Raptors game on April 7th.
The promotional offer drives attention to Direct Energy's Natural Gas and Electricity Price Protection Plans, two (2) energy plans that can help Raptors fans score big with their homes. Any person who signs up for one of these two (2) plans during the Driveway Challenge contest period will receive an autographed authentic Chris Bosh basketball courtesy of Direct Energy.
The Raptors and Direct Energy teamed up to offer a similar promotion in 2008, featuring a chance to play some neighborhood hoops with Jamario Moon and Anthony Parker. Check out the team's scoreboard video below, which captures the action as it happened: