FirstBank Uses Creativity to Escape Clutter...

Are you looking to create an impactful messaging campaign that draws the attention of event attendees? Are you looking for new ways to leverage a financial partner?

With banks and investment companies struggling to bring positive attention to their corporate partnerships amid the economic crisis, FirstBank has taken a humorous, out-of-the-box approach to drive awareness and differentiate itself in the minds of consumers. Over the past few weeks, FirstBank has come out with two (2) very impactful messaging campaigns designed to grab the attention of sports enthusiasts:

Colorado Rockies - Messaging Campaign

With thousands of fans flocking to Coors Field for the Colorado Rockies' home opener against the Philadelphia Phillies, FirstBank flew a plane over the stadium for two (2) hours prior to the game that read, "This is the closest thing we have to a private jet." Using a little humour, the ad served as an effective reminder of the bank's fiscal responsibility during a time of uncertainty.

Breckenridge and Keystone Winter Sports Resorts - Messaging Campaign

FirstBank partnered with the Breckenridge and Keystone winter sports resorts to implement a creative messaging campaign designed to target Denver's mobile using youth market. Firstbank features a "Bank in your ski mask without getting arrested" tagline on signage throughout the resorts (ski racks, snowboard racks, lift lines). The signage is in support of the bank's "Mobile Banking. Bank Anywhere" thematic. 

FirstBank turned to Boulder's TDA Advertising & Design to create the humorous, targeted messaging campaign. Check it out below:


Source: Media Post News