Are you looking to create a promotion that will drive product sales at retail? Are you looking to capitalize on new ideas in the NASCAR space?
To commemorate the 50th running of the Coca-Cola 600 at Lowe's Motor Speedway, Coca-Cola recently announced that it would offer a golden opportunity for NASCAR fans. Coca-Cola is going to insert one (1) golden can in six (6) million specially marked 12-packs of Coca-Cola Classic that will be distributedacross ten (10) states in the Southeast.
One lucky fan who comes across the specially marked golden can with a congratulatory message will win the official Toyota Camry Hybrid pace car used during the race. The Hybrid pace car is a unique prize because it is actually the first hybrid vehicle ever used to lead the field in a NASCAR race.
Coca-Cola is also supporting the 50th running of the race by introducing commemorative eight (8) ounce bottles and six (6) pack carriers of Coca-Cola across participating retailers in the southeast United States.