Are you looking for new ways to spur season ticket renewals? Are you looking for ways to make an impact in the local community?
Gavin Maloof, co-owner of the Sacramento Kings, recently teamed up with Kings players and team personnel to hand deliver the Sacramento Kings' 2009-10 season ticket renewal packages. Maloof devised the door-to-door effort as a way to make the season ticket holder experience more personal and further demonstrate the team's loyalty to its fans as it undergoes a rebuilding process.
The Kings season ticket renewal packages feature a new loyalty initiative, price savings, and flexible payment options. The season ticket renewal hand delivery is just one tactic the team feels that it can do to show fans that they truly appreciate their support for the franchise.
"The bottom line is that we've got to get people in the building. We're going to hand-deliver season tickets, make it more personal. We want everyone involved. We're not going to be last (in the standings) forever. We're rebuilding. We should have started that process two years ago, and we realize that now. That's tough on all of us. But we have the draft coming, we'll get a couple new rookies, make some moves. And we'll keep coming up with ideas. We'll get it back." - Gavin Maloof
Check out a clip detailing the Kings' door-to-door delivery and consider new ways that you can consider applying similar practices to your business!
A special thanks to Alex Vitanye, an MBA/MSA student in the Ohio Center for Sports Administration program, for his insights and contributions to this colum.
Source (Quote): The Sacramento Bee