Are you looking for new ways to reward fans? Are you looking to create engaging promotions around the Draft?
The Seattle Seahawks and Qwest recently teamed up to offer the "Qwest Text to Win" promotion, offering one (1) lucky Seahawks fan the chance to experience a behind-the-scenes experience at the team's new training facility.
For the chance to win, Seahawks fans are asked to send a text message to 79378 that contains the first and last name of a player they expect the Seahawks to draft at the #4 position in the first round of the upcoming draft. On Monday, April 27th, the team will hold a random drawing (which will be announced on ESPN 710) to select one (1) lucky winner out of the all of the correct entries received. The lucky winner will receive a prize pack worth $599 that includes:
- An authentic Seahawks autographed jersey
- A meet-and-greet with the Seahawks' rookies
- A practice visit that includes a tour of VMAC and lunch for the winner and his/her guest
The promotional period for the "Qwest Text to Win" offer is from Wednesday, April 15th to Saturday, April 25th. Only fans located in the state of Washington are eligible to win, with a limit of one entry per phone device. The team is promoting the offer via bag stuffers and banner ads on the Seahawks team website and the SeattleTimes.com.
The initiative was created and executed by Rebecca Cameron and Mary Scordo at 361 Experiential.