Are you looking to leverage the affinity that fans have for sports without having any ownership of rights to marks, athlete endorsers, etc.?
Fallsview Casino recently created a tremendous billboard messaging campaign that capitalizes on the affinity Canadien consumers have for the game of hockey. Without leveraging any partnership rights (marks, logos, etc.), Fallsview Casino created a hockey-related tagline that will resonate with its targeted consumer base and drive consideration.
The company's billboard campaign demonstrates the influential power that sports as a medium can offer marketers. Companies with small marketing budgets should consider benchmarking Fallsview Casino's billboard campaign as a way to leverage fan affinity without actually paying for rights. After all, why not capitalize on such a strong passion point?
Consider new ways that you can use a touch of sports creativity to drive your brand!