Is your brand looking to make a splash with consumers in the restrooms? Are you looking for ways to help your brand escape the advertising clutter at ski tournaments and extreme sports events?
Georgia Max Coffee, a canned coffee product owned and operated by the Coca-Cola Co., recently transformed the restrooms in a number of ski resorts throughout Japan to resemble a ski jumper's experience. The coffee company wrapped the restrooms with a ski jumper's view from the top of a mountain, making consumers feel like they are living in the moment while taking a few minutes to use the bathroom.
The only branding in the restroom stalls was featured on the toilet paper holder. There, consumers were greeted with the promotional campaign's URL (www.maxcoffee.jp) and an attention getting message. Tugboat Tokyo created the ad campaign for Georgia Max Coffee.
Check out some pictures of Georgia Max Coffee's bathroom branding initiative below:
Check out some of Georgia Max Coffee's other branding tactics on the ski slopes below: