Are you looking to create a store billboard that captures consumer awareness in the local marketplace? Are you looking for new ways to showcase the world's greatest athletes?
Buzz is circulating around Nike's retail location in Fort Bonaficio after the company erected a giant billboard featuring Lebron James and Kobe Bryant above the store's entrance. The billboard shows the two (2) NBA stars appearing to back one another down (a great visual).
The popularity of Nike's "large" billboard investment reflects the support and excitement surrounding the NBA in the Philippines and other regions in the Far East.
Source: Flickr photos courtesy of Daniel_isBORED