Are you looking to create a billboard campaign that centers around talking trash? Are you looking to leverage a sports rivalry to drive product sales?
Murphy's created a great billboard campaign in Ireland that centers around a famous sports rivalry. While the campaign could have been better if it included a call to action for consumers, it does a great job fixating an affiliation with University College Cork without leveraging rights to marks. It would be interesting to see if the brand posted a similar billboard at the University of Limerick (UCC's rival school).
Check it out below... as rivalry billboards become more prevalent in the spirits category!
Source: Photo courtesy of Brian Clayton's Flickr Photos