Are you looking for ways to leverage new corporate partners? Have you considered ways to capitalize on the styles of the athletes playing for your organization?
During the 2009 NBA playoffs, SportClips has found a unique way to capitalize on their partnership with the Houston Rockets. During the team's first round series against the Portland Trailblazers, SportsClips featured a 10x20 booth in the concourse giving free "Von Hawks", a hairstyle that Rockets G Von Wafer has made instantly popular in the Houston marketplace.
The 10x20 SportClips haircut booth drew plenty of interest among Rockets fans at the Toyota Center. As Wafer's popularity has blossomed as the Rockets' sixth man, so too has the popularity of the Von Hawk look.
Check out some pictures of the activation below: