Are you looking for new ways to drive incremental buzz and attention to a skating event? Are you looking for unique ways to tie in artists and corporate partners in the action sports space?
Over the past few years, adidas has done a tremendous job executing its Three Stripe Skate Hype skateboarding events in Shanghai, China. To drive participation from the best skaters in China, adidas has rented out different Shanghai sculpture spaces to put on the skateboarding extravaganza.
To give each of the events a unique feel, adidas called on eight (8) of the world's skate-industry stylists to paint obstacles featured on the course, creating an unparalleled skating environment for young Chinese skating enthusiasts. The best skaters in China come to battle it out against the adidas skate team for the opportunity to win hand-painted decks created by the professional artists involved.
As part of its pro-Chinese skate movement, adidas even let local Chinese skaters design a course that incorporated elements one wouldn't normally find in a typical skate circuit (flight of stairs, wheel chair ramp, etc.). The giant apparel company then hired a local artist to bring the course to life and offered an exclusive event for skateboard enthusiasts to come out and enjoy skating, food, beer, and art.
Check out some pictures of adidas' Three Stripe Skate Hype events below (as well as video of the action here):