Are you looking for unique ways to promote upcoming events taking place at a horse track? Are you looking for new ways to drive awareness in the local marketplace?
Sports marketers looking for new ways to drive awareness for racetrack sponsorships should consider taking their show on the road. PMU, a leisure company devoted to conceiving, promoting, and marketing horse betting in France, recently promoted its status as an official partner of the Tour De France with two (2) unique mobile vehicles during a pre-race parade.
The mobile vehicles did a great job driving awareness for its services. Check out some pictures of PMU's activation below: